Tag: brand

Global beer market valued at $737.2bn in 2022

By Tunde Animasaun Global beer market size for 2022 has been valued at USD 737.2...

How brands can survive in inflationary environment

By Joseph Ekeng Rising inflation has been a major challenge for the Nigerian economy...

Heineken becomes member of Bloomberg Gender Equality Index

By Abimbola Mohammed Ahead of the 2023 International Women’s Day, the Nigerian...

Inflationary pressures subside as emerging markets remain under pressure – report

By Felicia Nwosu Euromonitor International has revealed that inflationary pressures...

Wema Bank taps Adeteye as head of Brand & Marketing Communications

By Ibidunni Banjoko Wema Bank has appointed Mabel Adeteye as the Head of Brand and...

NBC to sanction broadcast stations over inciting comments by guests

By Felicia Nwosu The National Broadcasting Commission (NBC) has frowned at the ongoing...

Be appealing and dynamic to GenZ, strategists urge brands

By Abimbola Mohammed Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from Lodestar...

Pfizer kicks off $1.5bn full agency review

By Felicia Nwosu Pharma giant Pfizer has kicked off a $1.5 B worth full agency...

Media strategy tilts towards brand awareness – Andrea

By Abimbola Mohammed Andrea Kwiatex, Strategic Partnership Manager, Goodway group,...

Admen eulogise MTN, Airtel on Valentine’s Day emotive messages

By Ibidunni Banjoko Following the creative love messages during the 2023 St. Valentine’s...