Tag: brand

NBC to sanction broadcast stations over inciting comments by guests

By Felicia Nwosu The National Broadcasting Commission (NBC) has frowned at the ongoing...

Be appealing and dynamic to GenZ, strategists urge brands

By Abimbola Mohammed Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from Lodestar...

Pfizer kicks off $1.5bn full agency review

By Felicia Nwosu Pharma giant Pfizer has kicked off a $1.5 B worth full agency...

Media strategy tilts towards brand awareness – Andrea

By Abimbola Mohammed Andrea Kwiatex, Strategic Partnership Manager, Goodway group,...

Admen eulogise MTN, Airtel on Valentine’s Day emotive messages

By Ibidunni Banjoko Following the creative love messages during the 2023 St. Valentine’s...

Influencer campaign doesn’t solve all marketing challenges – Nnamdi

By Abimbola Mohammed Okenyi Nnamdi, Senior Manager, Brands Optimal Limited, has...

2023 campaign: Tinubu full ground, e gallant sef

By Ali Smarts It is the season of campaigns. Yes, it is. With the general elections...

Nigeria’s beer market revenue to hit $5.31bn in 2023 – report

Revenue in the Nigerian beer segment will amount to USD5.31bn in 2023, according...

We took Lagos State to court for better interpretation of law – Ajufo

By Felicia Nwosu Emmanuel Ajufo, the President of Out-of-home Advertising Association...

Constellation Brands puts $600M media business up for review 

By Abimbola Mohammed  Beer, wine and spirits marketer, Constellation Brands Inc.,...