brand

AB InBev Asia unit raises $5billion in world’s second-largest 2019 IPO

AB InBev raised about $5 billion in a Hong Kong IPO of the brewer’s Asia-Pacific...

Birmingham 2022 invites pitches for advertising, PR, design and research business

The Birmingham Organising Committee for the 2022 Commonwealth Games is seeking agencies...

Coca-Cola extends 32-year Euro 2020 sponsorship

Soft drinks giant Coca-Cola has reaffirmed its faith in Uefa by extending its long-term...

Unilever warns it will sell off brands that hurt the planet or society

Unilever has warned it will sell off brands that do not contribute positively to...

Embedding the culture of design thinking

There is little doubt that technology has fundamentally shifted enterprise goalposts...

Disruptive thinking in the digital age

What is disruptive thinking? How many times have you heard leaders of big companies...

Brands need to stop putting themselves first when focusing on a purpose

Too often they fall into a ‘hero trap’ This op-ed originally featured at Adweek  If...

Brands and tech giants come together to launch first digital safety alliance

Launched at 2019’s Cannes Lions festival, the Global Alliance for Responsible Media...

Unilever CEO: ‘woke-washing’ is polluting brand purpose

Unilever's new chief executive Alan Jope has warned brands against cashing in on...

Unilever’s purpose-led brands outperform

Unilever has announced that its purpose-led, Sustainable Living Brands are growing...