Tag: brand

Disruptive thinking in the digital age

What is disruptive thinking? How many times have you heard leaders of big companies...

Brands need to stop putting themselves first when focusing on a purpose

Too often they fall into a ‘hero trap’ This op-ed originally featured at Adweek  If...

Brands and tech giants come together to launch first digital safety alliance

Launched at 2019’s Cannes Lions festival, the Global Alliance for Responsible Media...

Unilever CEO: ‘woke-washing’ is polluting brand purpose

Unilever's new chief executive Alan Jope has warned brands against cashing in on...

Unilever’s purpose-led brands outperform

Unilever has announced that its purpose-led, Sustainable Living Brands are growing...

Are brands measuring the impact of creativity?

An exclusive study by Marketing Week finds that while almost two-thirds of marketers...

Diageo introduces creativity training to ‘inspire and challenge’ marketers

Global -- Diageo’s new training programme, dubbed ‘Creative Sparks’, aims to...

Amazon is the most valuable global retail brand

Global -- The second annual BrandZ Top 75 Most Valuable Global Retail Brands ranking...

Dettol Launches Clean Naija Campaign with New Brand Ambassador, Funke Akindele

Dettol, the world’s leading antibacterial brand on Tuesday, April 16th, 2019 held...

Bourbon House Café debuts in Nigeria

Foremost coffee shop and eatery, Bourbon House Café has been launched in Lagos,...