Tag: brand

Wales International Schools: When academics meet excellence

Among the many causes of writer’s block (a psychological inhibition preventing...

Globacom, Anthony Joshua and the Nigerian fighting spirit

After suffering a devastating defeat to Andy Ruiz Jr at Madison Square Garden six...

Marketers and media owners will be challenged on digital skills in 2020, says Kantar

Kantar's global 2020 Media Trends & Predictions report says marketers and media...

Airtel wins the ‘Best Use of Storytelling’ Awards at SERAs 2019

The 13th edition of the SERA Awards has awarded Airtel Nigeria with the ‘Best Use...

MTN partners Spelling Bee competition to produce One Day CEO

Winners have emerged in the 2019 edition of the Lagos State Spelling Bee Competition...

Diageo’s playbook for global marketers

While the old rules still apply, there are seven characteristics successful brands...

Collaboration key in closing the digital skills gap in Africa

In the face of an immensely challenging digital skills gap on the continent, Mojolaoluwa...

Why and how you need to redesign your marketing measurement

Brands’ usual approach to modelling marketing effectiveness is through multi-touch...

Online travel booking abandonment rates hit 90%

The global travel booking abandonment rate averages 90.74% for 2019 so far, with...

281 billion and counting, why email remains a powerful way for brands to reach their audience

Two-hundred-and-eighty-one-billion. That's a lot of emails being sent every day by...