Tag: brand

PepsiCo heightens cola war, set to launch Pepsi Café

The term 'Cola Wars' was coined in the US in the US to describe the advertising and...

Are comfort zones overrated?

I was ten years old and I had finally cracked the nod to be moved to the ‘senior’...

Business skills all managers need to be effective

Business is constantly evolving and changing. Nowadays, everything happens much faster....

WhatsApp 2020 trends that brands should look out for

WhatsApp has been making a flurry of changes and updates recently, some of which...

Sanwo-Olu commends Airtel support for security in Lagos

The Lagos State Governor Babajide Sanwo-Olu has applauded Airtel Nigeria, the foremost...

M&C Saatchi Abel broods over losing Heineken account

M&C Saatchi Abel has expressed sadness over losing a juicy Heineken account to...

Five ways your brand can win consumer hearts and minds

The explosion of automation and artificial intelligence is making humanity a premium...

What you should know about Maltina 1000 Smiles campaign

Happiness and genuine smiles are the selling points that characterise the Maltina...

Former PepsiCo CMO, Robertos Rios joins Schwan

Robertos Rios, a former global Chief Marketing Officer, CMO, of Pepsi has been named...

Nestlé to sell its ice cream business, ready to rival Unilever

Nestle, the FMCG giant, announced that it plans to hand over control to Froneri in...