Tag: brand

Unilever misses 2019 sales target, cites tough conditions in West Africa and slowdown in south Asia

Unilever Plc has announced it will miss its 2019 expected sales target as the company’s...

Coca-Cola backtracks, appoints a CMO 48 months after striking out the role

Manolo Arroyo, the president of Coca-Cola’s Asia Pacific business, has taken on...

PepsiCo heightens cola war, set to launch Pepsi Café

The term 'Cola Wars' was coined in the US in the US to describe the advertising and...

Are comfort zones overrated?

I was ten years old and I had finally cracked the nod to be moved to the ‘senior’...

Business skills all managers need to be effective

Business is constantly evolving and changing. Nowadays, everything happens much faster....

WhatsApp 2020 trends that brands should look out for

WhatsApp has been making a flurry of changes and updates recently, some of which...

Sanwo-Olu commends Airtel support for security in Lagos

The Lagos State Governor Babajide Sanwo-Olu has applauded Airtel Nigeria, the foremost...

M&C Saatchi Abel broods over losing Heineken account

M&C Saatchi Abel has expressed sadness over losing a juicy Heineken account to...

Five ways your brand can win consumer hearts and minds

The explosion of automation and artificial intelligence is making humanity a premium...

What you should know about Maltina 1000 Smiles campaign

Happiness and genuine smiles are the selling points that characterise the Maltina...