brand

Samsung’s new ‘innovative devices’ to launch in February

Electronics giant Samsung has announced it is set to introduce a new set of ‘innovative...

How Nigerian brands rode on pop culture to enhance bonding and relevance in 2019

Dynamism and the ability to spot and jump on trends are some of the hallmarks of...

Former PepsiCo Marketing Manager, Narvaez becomes Mars Food CMO

With focus on driving growth for brands like Uncle Ben and Dolmio, Mars Food has...

Post-recapitalisation: Universal Insurance set to invest in marketing communications

Universal Insurance Plc has reiterated its optimism to successfully scale through...

Top marketing professionals lead Marketing Edge Fireside Conversation today

Poised to radically and strategically position for continued market leadership and...

The most powerful marketing words your small business should be using

What are Power Words? Power words are words used by smart marketers and copywriters...

AB InBev Vice President, Marketing quits

Andrea Quaye, Vice President, Marketing at Anheuser-Busch InBev, Johannesburg Area,...

How to build a successful brand awareness strategy

In order for a small business to thrive in this day of large corporate organisations,...

Facebook Pay: a game-changer for payments, brands and social media

The launch of Facebook's unified Facebook Pay system across its entire family of...

Coca-Cola leads as 2019 carbonated drinks

Coca-Cola Nigeria maintains off-trade value dominance in carbonates in 2019, despite...