brand

The need to prove that marketing is business

Right now, intangible brand assets are worth $57.3tn globally. That's more than ever...

AB InBev boss predicts growth prospects for Nigeria’s market in 2020

Marketing Director at ABinBev, Tolulope Adedeji, has taken a critical assessment...

Top 10 global consumer trends for 2020 – Euromonitor

Market research provider Euromonitor International has released its 'Top 10 Global...

GAGE Awards 2020 enters voting stage

The stage is getting set for the maiden edition of the GAGE Awards, an event that...

The future lies in our collective intelligence

Regardless of your business vertical – retail, FMCG, automotive, financial services...

P&G to acquire Billie, a female body care startup

Consumer goods giant P&G, the owner of brands including Gillette, Olay, Oral-B...

Why brands must use emotions, not euphemisms, to build trust

Brands are having to face up to the fact that consumer trust has been broken. But...

Marketing Edge visits orphanage, donates food items

As part of its Corporate Social Responsibility (CSR) activities and ways of giving...

Marketing Edge Fireside Conference: experts proffer solutions to contemporary business challenges

“Predicting the Future by Creating It” was the theme of discuss as the maiden...

The future of retailing in sub-Saharan Africa

Sub-Saharan Africa is home to 14% of the world's population and by 2030, the region's...