Tag: brand

Why brands must use emotions, not euphemisms, to build trust

Brands are having to face up to the fact that consumer trust has been broken. But...

Marketing Edge visits orphanage, donates food items

As part of its Corporate Social Responsibility (CSR) activities and ways of giving...

Marketing Edge Fireside Conference: experts proffer solutions to contemporary business challenges

“Predicting the Future by Creating It” was the theme of discuss as the maiden...

The future of retailing in sub-Saharan Africa

Sub-Saharan Africa is home to 14% of the world's population and by 2030, the region's...

Samsung’s new ‘innovative devices’ to launch in February

Electronics giant Samsung has announced it is set to introduce a new set of ‘innovative...

How Nigerian brands rode on pop culture to enhance bonding and relevance in 2019

Dynamism and the ability to spot and jump on trends are some of the hallmarks of...

Former PepsiCo Marketing Manager, Narvaez becomes Mars Food CMO

With focus on driving growth for brands like Uncle Ben and Dolmio, Mars Food has...

Post-recapitalisation: Universal Insurance set to invest in marketing communications

Universal Insurance Plc has reiterated its optimism to successfully scale through...

Top marketing professionals lead Marketing Edge Fireside Conversation today

Poised to radically and strategically position for continued market leadership and...

The most powerful marketing words your small business should be using

What are Power Words? Power words are words used by smart marketers and copywriters...