brand

Brands need new set of tools in the new normal

BRAND IN FOCUS The past year has been a prolonged game of catch-up for brands...

Heineken to replace Debroux as CFO

Heineken, the world’s second-largest beer maker says Laurence Debroux will step...

Publicis Groupe wins Nissan-owned Infiniti’s global creative

After an eight-month agency review, Publicis Groupe has been selected by Nissan-owned...

Adidas to divest Reebok and focus on core brand

Adidas, largest sportswear manufacturer in Europe, in its drive to achieve the potential...

Coca-Cola Zero Sugar will be the company’s biggest source of growth in 2021, says CEO

Coca-Cola CEO has said the biggest source of growth for the next few years will likely...

Ogilvy wins iconic Zippo brand global account

WPP’s Ogilvy has been selected by Zippo, creator of the windproof lighter, as its...

Volkswagen explores flying cars in China

The German automobile giant Volkswagen is conducting a feasibility test study in...

MARKETING EDGE takes on the future today @fireside conversation

James F. Bell, an American business leader and philanthropist has said it all- “To...

You can be 100% Nigerian and still produce world-class brands, Rite Foods

Rite Foods Limited, one of the leading local manufacturers, distributors and marketers...

American democracy as a brand in crisis

Brand in Focus The United States of America has long held itself up as a bastion...