brand

Coca-Cola: From startup to a global brand

Despite its humble beginning as a brand born in a small shop in Atlanta, Coca-Cola...

Unilever sets €1bn target in annual sales of plant-based foods

Multinational FMCG giant, Unilever has set a target of €1bn (£900m) in annual...

LIA 2021 entry opens with 50% discount for entries finalized by 28 February

London International Awards (LIA) 2021 is open for entries in response to requests...

Publicis Worldwide named lead agency for Heineken

Following “strategic discussions”, both locally and in its Amsterdam head office,...

Why brands should retool their pre-pandemic digital strategy

Brand in Focus The global Covid-19 pandemic has ushered in a new reality and businesses...

Why a brand story makes for good business

If you want to build a successful business, having a strong brand story should be...

Can creativity help brands recover from the Covid-19 pandemic?

Even the most digital brands have been surprised by the speed of change heralded...

How service providers in IMC can drive brand narratives in turbulent times

The world has been in a sustained state of flux for the first half of 2020. Never...

How Covid-19 has created a crisis of context for advertisers

The COVID-19 pandemic has created challenges for every industry around the globe....

Champion Breweries records N96m profit

Champion Breweries Plc has announced a comprehensive profit of N96 million for 2019...