Tag: brand

Why a brand story makes for good business

If you want to build a successful business, having a strong brand story should be...

Can creativity help brands recover from the Covid-19 pandemic?

Even the most digital brands have been surprised by the speed of change heralded...

How service providers in IMC can drive brand narratives in turbulent times

The world has been in a sustained state of flux for the first half of 2020. Never...

How Covid-19 has created a crisis of context for advertisers

The COVID-19 pandemic has created challenges for every industry around the globe....

Champion Breweries records N96m profit

Champion Breweries Plc has announced a comprehensive profit of N96 million for 2019...

6 Things brands should do when the future feels unpredictable

The timetable for reopening businesses following COVID-19 remains a moving target...

Amber Energy Drink arrives amidst fanfare

Amidst pomp and pageantry, Amber Drinks Ltd last week injected a new lease of life...

Nike commits $40 million to support black communities

A week after releasing a powerful ad titled “For Once, Don’t Do It” in response...

What social listening taught me about content creation

Years ago, a young man visited a station to buy a new cooking cylinder. Despite saving...

Heineken appoints Jacco van der Linden new President of Heineken APAC

The Heineken Company has appointed Jacco van der Linden new President of Heineken...