Tag: brand

Nigerian organisations don’t budget for PR measurement, evaluation – Ayaosi

By Ibidunni Banjoko Austin Ayaosi, Lead Analyst at BrandImpact Consulting said...

Amusan: the next new big brand to reckon with

By Felicia Nwosu Tobi Amusan, Nigeria’s latest world record breaker in Commonwealth...

Nigerians have come to realise that PR is life – Chijioke

By Ibidunni Banjoko Austin Chijioke, Immediate past General Secretary of the Nigerian...

Suzuki introduces Celerio model into Nigerian market

In its effort to improve its value proposition in the Nigerian auto market, CFAO...

Healthy heart for all ages

There is a popular belief that consuming heart-friendly meals that will keep one’s...

NB’s marketing, sundry expenses gross N85b in H1

The marketing, distribution, and administrative expenses of Nigerian Breweries Plc...

O2 Academy gets ARCON accreditation

By Oghale Mafuru Leading Brand and advertising school, O2 Academy has been accredited...

Sustained growth in brand equity, extension and impact

2Sure is a premium product from the Seven-Up Bottling Company. In addition to being...

Brand visibility is crucial to any business – Oke

Ibidunni Banjoko Bunmi Oke, Chief Executive Officer and Lead Consultant of Lady...

Nigerian Marketing Awards debuts

To recognise and reward activities that go above and beyond, pushing the boundaries...