Brand value

For hundreds of years, having too much meant you were wealthy: more sparkle, more...

As of this week, there is a new TikTok trend, meme, or “must-do” social stunt...

For years, advocates of strong brands have argued that they make businesses more...

Growth without profit is no longer praised in the modern economy. Boards, investors,...

 For many years, companies saw growth as the most important sign of success. Venture...

For a long time, the Chief Marketing Officer (CMO) was considered a key part of brand...

It often feels like the loudest businesses win in today’s marketing culture. Shock...

“Speak the language of finance” has long been a mantra for marketers. However,...

Raising brand recognition might seem like an easy marketing hurdle to overcome. After...

Language is the foundation of marketing. It’s not just a tool for persuasion; it’s...