Brand Safety

UEFA threatens World Cup boycott as FIFA’s private equity plan puts sponsors at risk

Less than two weeks after Spain lifted the World Cup trophy, football is in crisis. On...

Meta extends brand safety controls to Threads through IAS partnership expansion

 Integral Ad Science expanded its AI-driven Content Block List optimization solution...

When platforms publish harm, responsibility follows

In a recent case, a Lagos State High Court located at Tafawa Balewa Square granted...

When virality crosses the line: lessons from the Bokku advertising controversy

A social media controversy broke out this week. It followed an influencer-led campaign...

ARCON and the ethical crossroads: Advertising in the age of digital anarchy

Advertising now reaches every scroll, swipe, and click. Consequently, making sure...

ASP is not stifling creativity” – Dr. Fadolapo defends ARCON’s role amid regulatory overlaps, cultural challenges

At the ongoing Advertising Standards Panel (ASP) Stakeholders Forum, Director-General...

The secret to winning a brand safety strategy in 2020

Brand safety is not a new challenge, yet it remains top-of-mind for brands and continues...