Brand news

Throwback Thursday: Carbonated soft drinks with nostalgic commercials  

By Abimbola Mohammed While the 70s, 80s, and 90s are long gone, the memories remain....

Legacy beverage brands with huge market presence

By Felicia Nwosu Over the years, some brands have demonstrated that truly, the...

GM Marketing attributes 2Sure success to disruptive marketing

By Oghale Mafuru Following the incredible success of the 2Sure brand since it...

MARKETING EDGE on TV hosts Uwubanmwen this Wednesday

By Oghale Mafuru Foremost brand-centric, advertising, and marketing television...

Elon Musk’s Starlink set to disrupt telecom sector in Nigeria- IMC experts

By Oghale Mafuru Following the recent approval by the Nigerian Communications...

Five Most Emotional Father’s Day Ad

By Elizabeth Olagunju Undoubtedly, father's and all father figures are to be shown...

Nestle Nigeria kicks off 4th phase of empowerment scheme

By Oghale Mafuru In line with the mandate to empower rural women across Nigeria,...

Consumers reveal loyalty determinants to table water brands

 By Felicia Nwosu Water, they say, is life and one of the most essential entities...

Lagos Traffic Radio lauded for driving Smart City project

By Abimbola Mohammed Lagos Traffic Radio has been lauded for 10 years of driving...

Fold 7 wins back Carlsberg Global account

Fold7 has been reappointed as the global agency of record for Carlsberg after it...