Brand news

Beyond price tag:  Why consumers choose with their hearts as much as wallets

On the crowded streets of Lagos, shoppers haggle daily over the cost of food, clothing,...

‘Winning with Strategic Communications’ set to bridge the gap between theory, practice

Top-performing Global Business Communications Strategist and Thought Leader, Godfrey...

MARKETING EDGE ONTV hosts Akonte Ekine this Wednesday

MARKETING EDGE ONTV will feature Akonte Ekine this Wednesday for the concluding part...

Credibility is currency: how brands win in sensitive categories

Attention, clicks, and a smart campaign in most sectors may drive revenue. However,...

Trust goes viral: how FinTech turned security into a marketing masterstroke

The majority of fintechs only discuss features that are hidden behind apps or press...

Salonpas pain-relieving patch brings comfort to office workers

Salonpas, the world-renowned pain relief brand from Hisamitsu Pharmaceutical Co.,...

Marketing Edge Summit 2025: Why This Year’s Gathering Matters More Than Ever

For over a decade, the Marketing Edge National Marketing Stakeholders’ Summit has...

Sectoral bodies rally behind National Advertising Conference 2025

Advertising Sectoral Groups have pledged full support for the upcoming National Advertising...

Chimamanda Adichie shines on Glo-sponsored African Voices on CNN

Chimamanda Ngozi Adichie is the special guest on this week’s edition of Glo-sponsoredAfrican...

Why marketing defines who wins and who disappears

When people discuss successful firms, they frequently refer to innovation, leadership,...