Tag: Brand news

TV, web, synergy to path to success – Report

TV and web  synergy over time has become a  sure path to success. Despite concerns...

World Bank presents regional economic updates

World Bank has  presented its regional economic updates as  it does bi-annually,...

WFA  reveals  how insights teams are claiming  seat at  strategy table

The World Federation of Advertisers, WFA  has recently revealed  how insights teams...

Cannes Lions honours Sonita Alizadeh as its 2025 LionHeart

Cannes Lions has  honoured  Sonita Alizadeh as its 2025 LionHeart. It...

Ossai joins Ogilvy Africa/ Nigeria as Group Head, Brand Management & PR

Enobong Ossai has  joined  Ogilvy Africa /Nigeria as Group Head, Brand Management...

Rotary appoints Naija Times Publisher, Ehi Braimah, Regional Officer in Africa

Rotary International has named Mr. Ehi Braimah, Publisher/Editor-in-Chief of Naija...

Colgate seeks to enhance its product offerings via significant value

Colgate seeks to enhance its product offerings via significant value, amidst competition...

Brand equity influences sales effectiveness

Brand equity influences sales effectiveness. In a bid to make sales, the way consumers...

TBA acquires SaleSurf Growth, boosts clients’ Amazon revenue

TBA Worldwide has added a seventh agency to its roster with the acquisition of SaleSurf...

WARC Awards 2025 Middle East, Africa announces winners 

WARC, the global authority on marketing effectiveness has released the Gold, Silver...