Brand news

Omnicom–IPG consolidation reshapes the global advertising landscape

The global advertising ecosystem is experiencing a defining shift as Omnicom Group...

JLR faces design crossroads as Gerry McGovern exits after two decades

When a design titan steps aside after more than two decades of influence, the ripple...

Discipline: The new data advantage

 Server racks hum quietly in corporate basements. Spreadsheets gather dust in forgotten...

MIPAN 2026 BOS highlights tax reforms and digital opportunities in marketing communications

 The Media Independent Practitioner Association of Nigeria (MIPAN) convened industry...

Guerrilla marketing in Nigeria: The high-risk, high-reward gambit for the 2025 festive season

On a crowded Lagos street, a flash mob bursts into synchronized dance. Chalk art...

The premier marketing strategies of 2025

The year 2025 has shown the global marketing industry that attention is no longer...

December’s attention war: The month brands fight hardest to be heard

December arrives each year with a particular intensity. The streets glow brighter,...

How culture, co creation, AI are rewriting the rules of brand loyalty

Today, brands are navigating a new era where the foundation of loyalty extends far...

Why marketers must turn pressure into opportunity

When annual budgets are tightened, confidence usually follows suit. Forecasts are...

LASAA unveils 2026 digital mobile ad permit, introduces qr powered verification for branded vehicles

The Lagos State Signage and Advertisement Agency, LASAA, has rolled out a fully redesigned...