Brand news

Flutterwave acquires Mono to strengthen data and open-banking capabilities

Flutterwave’s discreet acquisition of Mono, Nigeria’s premier open-banking infrastructure...

MARKETING EDGE ONTV hosts Obembe Oluwatosin this Wednesday

As part of its sustained commitment to thoughtful, forward-looking industry discourse,...

When shade sells: The quiet power of backhanded marketing

There’s a specific type of compliment that goes sideways. While it appears to be...

From loyalty to relevance: How Gen Z is redefining brand choice

 Historically, reaching the status of a “default brand” was the peak of marketing...

Adobe vs Affinity: The quiet revolt in creative software

 For years, Adobe not only dominated creative software but also defined it. Photoshop...

‎How Life Beer ignited season celebration, collective renewal in Eastern Nigeria

‎Across cultures, the Christmas tree has long symbolised life, renewal, hope, and...

Power Oil converts social listening into high-impact festive brand experience

Power Oil has closed the year with a compelling example of insight-led brand activation. ...

John Olulope Ajayi: The man who turned quotes into a compass for an industry

Some lives do not end. They echo. Late John Olulope Ajayi, Publisher and Chief...

What the year took from us, and what it gave back to marketing

 The year did not come softly. It did not seek authorization. Instead, it took what...

The logo redesigns that defined the year and the ones that didn’t need to

 For many years, logos have served as the most consistent elements in brand storytelling....