Authenticity

From moonlight tales to TikTok: Sam Onyemelukwe offers guide for harnessing Africa’s Creative Power

At the Marketing Edge National Marketing Stakeholders’ Summit, Sam Onyemelukwe,...

How charities are turning creators into catalysts for change

For many years, consumer brands such as fashion labels, tech startups, and cosmetics...

How brands are mastering storytelling for the scroll generation

In today’s digital world, attention is a scarce and fleeting resource, especially...

Culture Is the Strategy: Unlocking Real Growth Through Real Context

In today's congested, algorithm-fed market, businesses compete not just on price,...

WPP’s Chris Wade steps down, Michael Frohlich named successor

Chris Wade, Director of Communications and Corporate Affairs at WPP, has officially...

Creative or deceptive? Cannes Lions campaigns that crossed the line

Cannes Lions campaigns that crossed the line have sparked intense debate within the...

Influencer Marketing faces growing scepticism than traditional advertising

A new report from the National Advertising Division of BBB National Programs, a non-profit...

Your audience has a filter for BS

In an age where authenticity reigns, brands clinging to glossy perfection face being...

Branding cannot save you from terrible service: a wake-up call

 In a world filled with viral commercials, bright images, and highly polished campaigns,...

Sustainable and purpose-driven brands: the new loyalty currency

 In a world full of ecological problems, injustice, and misinformation, consumers,...