Tag: Authenticity

WPP’s Chris Wade steps down, Michael Frohlich named successor

Chris Wade, Director of Communications and Corporate Affairs at WPP, has officially...

Creative or deceptive? Cannes Lions campaigns that crossed the line

Cannes Lions campaigns that crossed the line have sparked intense debate within the...

Influencer Marketing faces growing scepticism than traditional advertising

A new report from the National Advertising Division of BBB National Programs, a non-profit...

Your audience has a filter for BS

In an age where authenticity reigns, brands clinging to glossy perfection face being...

Branding cannot save you from terrible service: a wake-up call

 In a world filled with viral commercials, bright images, and highly polished campaigns,...

Sustainable and purpose-driven brands: the new loyalty currency

 In a world full of ecological problems, injustice, and misinformation, consumers,...

Ozekhome cautions marketers against risk of losing relevance by chasing trends without authenticity

By Felicia Nwosu Franklin Ozekhome, a seasoned strategist and co-founder of Maskvrade...

Nigeria’s marketing future hinges on agility, data, authenticity – Bamigbaiye

By Felicia Nwosu Omotola Bamigbaiye, Chair of the Brand Advisory Board at Meristem...

2025, year of authenticity in PR

By Akonte Ekine Guest Columnist The fields of communications, advertising, and...