By Rotimi Pedro Globally, audience research has been a long-standing...
By Zion Rufus Amid the proposed deprecation of third party cookies, much attention...
By Zion Rufus Global market measurement firm, Nielsen Holdings plc has entered...
By Zion Rufus Global market research firm Nielsen has announced that its board...
By Zion Rufus Data analytics giant Nielsen once again finds itself under intense...
By Zion Rufus In a strategic move to reposition the Nigerian broadcast and advertising...
By Felicia Nwosu The Nigeria media industry and its practitioners will soon heave...
The Federal Government of Nigeria has appointed First Media and Entertainment Integrated...
By Felicia Nwosu The newly elected executive of Outdoor Advertising Association...
Feelers emanating from the Federal Ministry of Information & Culture have revealed...