Tag: Artificial Intelligence

WPP set to rebrand GroupM to ‘WPP Media’ amid AI-Driven Overhaul

WPP, the global advertising and communications giant, is set to rebrand its media...

Google unveils AI Max for search campaigns, promises enhanced performance

Google has announced a significant upgrade to its search advertising platform with...

Meta’s Q1 report: WhatsApp crosses 3 billion monthly users as AI strategy gains traction

WhatsApp has reached a major milestone, crCrossing3 billion monthly active users....

Meta releases Meta AI as an independent app featuring a social discovery feed

Meta on Tuesday (April 29) released its AI assistant, Meta AI, as an independent...

Google set to bring Gemini to cars, smartwatches and headphones

Gemini, Google's artificial intelligence (AI) assistant is going beyond just smartphones,...

Google unveils AI Max for search campaigns, promises enhanced performance

Google has announced a significant upgrade to its search advertising platform with...

Meta to limit access to AI systems it considers too risky

By Ralph Tathagata Meta said it will limit internal access to Artificial General...

Humanised communication is the future of marketing – Adediran

By Abimbola Mohammed As the media landscape continues to evolve, brands must adapt...

Leveraging AI to build connection and enhance human interaction

By Seun Johnson From personalised customer service to real-time language translation,...

Diageo incorporates AI into its single malt whisky experience

By Ralph Tathagata In a bid to create a ‘digitally enabled multi-sensory Scotch...