Artificial Intelligence

The director never sleeps: how AI is changing the future of video marketing

Attention is costly, content fatigue is real, and resources are more constrained...

MARKETING EDGE ONTV to host Franklin Ozekhome this Wednesday

 MARKETING EDGE  ONTV will spotlight one of Africa’s most respected pop culture...

Netflix eyes surge in ad revenue, posts 16% annual growth

Netflix announced plans to double its advertising revenue, revealing in a letter...

Feyi Olubodun inspires marketers to turn numbers into human stories at EXMAN BES

Marketers must look beyond dashboards and see the human truths hidden within data...

Godfrey Adejumoh takes helm at Diageo as Head of Corporate Relations for West and Central Africa

Godfrey Adejumoh  has taken  helm at Diageo as Head of Corporate Relations for...

Blending innovation with empathy: Victoria Abiola-Ajayi champions AI in emotional branding

In a world where technology often feels impersonal, Victoria Abiola-Ajayi, the Group...

SPARK 40 Series: Think Lighter, More Power

In today's digital world, where seamless access, streaming, and online presence are...

Reimagining Marketing: Storytelling, Tech, and Human Connection Converge

The advertising industry stands at a crossroads. Here, technology and creativity...

Intern Today, Strategist Tomorrow: AI’s Fast Climb Up the Creative Ladder

Not long ago, AI functioned more as an oblique intern. It filled in when humans were...

Predictive shopping: how AI will shop before you think to ask

Welcome to the Era of Predictive Commerce For years, promises of AI in retail centered...