Tag: amazon

Amazon dethrones Procter & Gamble as world’s largest advertiser

Consumer goods giant Procter & Gamble has been ousted from its long-held title...

The leverageable factors of BIG Tech

By Ndubuisi Ekekwe “When Google bought YouTube, they could compete against the...

Multichoice says it will blend Netflix, Amazon contents into its decoder

The full impact of the Covid-19 pandemic on businesses is yet unknown, but firms...

Marketing Edge live chat on Instagram hosts performance management expert, Dapo Akinloye

Given the fact that the COVID- 19 global pandemic has altered the business ecosystem,...

Amazon is ‘biggest advertiser on Earth’ as adspend hits $11bn

Amazon is now "the biggest advertiser on Earth" after reporting annual advertising...

Amazon breaks $200bn mark, still world’s most valuable brand

Amazon has become the first brand in Brand Finance Global 500 ranking to exceed the...

Amazon still leads the pack this holiday season

Despite lingering privacy concerns regarding personal voice assistants, consumers...

Google, Facebook and Amazon to dominate global adspend in 2020, says Warc

Warc has forecasted global advertising investment growth across the 19 categories...

Amazon diversifies offering, launches premium gin into the spirits market

To further show the path of its brand journey in the grocery sector, Amazon has introduced...

Amazon beats Google in online product search

When thinking 'search', you'd be forgiven for assuming that Google leads the pack....