Tag: Agency

Why agencies must look beyond social advertising

For the past several years, Google and Facebook have dominated digital advertising...

Credible data makes transactions between clients and agencies easier – Bunmi Oke

By Felicia Nwosu To ascertain the age of the consumer you are dealing with, you...

Marketing budget is not shifting because of Covid-19, but because of digital – Kemi Fabusoro

By Ibidunni Banjoko Kemi Fabusoro, the Director/Executive Secretary of the Association...

Youths should embrace advertising profession – Steve Babaeko

By Felicia Nwosu In a bid to show young people the attractive nature of advertising...

Britt Nolan to return to Leo Burnett Chicago as president/CCO

Leo Burnett has appointed Britt Nolan as the President and Chief Creative Officer....

Dentsu creates new global chief product officer/media role, promote Doug Ray to fill it

Dentsu International has promoted Doug Ray to Global Chief Product Officer of Media. In...

Audience Measurement Council, FG appoints FMEI as consultant

The Federal Government of Nigeria has appointed First Media and Entertainment Integrated...

IMC experts predict industry growth in Q3, 2021

By Ibidunni Banjoko Experts in the integrated marketing communications industry...

Omnicom’s Sparks & Honey appoints Harris as chief client/DEI

Omnicom’s cultural intelligence consultancy has announced Davianne Harris as its...

Dentsu International names Damien Lemaitre as global commerce director

Dentsu International has named Damien Lemaitre as its global commerce director. He...