Tag: Agency

Beiersdorf engages OMD as sole media agency partner across Europe, North America

By Felicia Nwosu Beiersdorf has appointed OMD as the sole media agency...

GroupM partners with SeenThis to reduce global carbon emission

By Abimbola Mohammed GroupM, WPP’s media investment group, has announced its...

Meet MARKETING EDGE 2023 Summit & Awards’ media partner – Plural Media

Plural Media, one of Nigeria’s leading digital-out-of-home advertising company,...

McCann Worldgroup taps Havas CEO as new global president

By Ibidunni Banjoko McCann Worldgroup has appointed industry veteran Stephanie Nerlich...

Dentsu blames drop in Q2 revenue on client struggles in technology

By Felicia Nwosu Dentsu Group Inc. has reported that it recorded a fall...

Verdant Zeal holds 11th Innovention Roundtable Series, explores synergy between AI and Marcom

By Oluwaseyi Lawal Leading Marketing Communications firm, Verdant Zeal Group Ltd,...

Babaeko calls on Tinubu to revisit implementation of audience measurement

By Felicia Nwosu The push by the former Minister of Information and Culture, Alhaji...

Global advertising agencies market set to rise at $463.83bn

By Felicia Nwosu Global advertising agencies market is anticipated to...

Ladybird Advertising @ 5: Taking creative excellence to the next level

By Felicia Nwosu A journey of a thousand miles, they say, begins with a step and...

WPP’s profit plummets in Q2 amid cut in tech ad spend

By Felicia Nwosu Multinational advertising company WPP has released its second quarter...