Advertising

1XBet, Tiktok, Binance partner with AFCON 2021

By Elizabeth Olagunju 1XBet, Tiktok, Binance have ventured into a strategic partnership...

How brands and agencies react to COVID-19’s disruptive wavelength

The rise of the Covid-19 variants is causing brands and agencies to once again reassess...

Twitter enthusiasts count losses as FG lifts ban

By Felicia Nwosu Stakeholders and other digital natives of Twitter have continued...

US Capitol Riot Panel issues Subpoena to Meta, Alphabet, Twitter

Subpoenas have been issued to social media giants Meta, Twitter, Alphabet, and Reddit...

Experts underscore role of data aggregation in IMC industry

By Abimbola Mohammed Advertisers have long been collecting first-party data like...

Discordant tunes trail conversation on practice and business of advertising

By Zion Rufus Currently sparking conversation amongst marketing communications...

FTC lawsuit seeking divestiture of Meta Companies gets go ahead

Initially dismissed on the grounds of “insufficient evidence for its central claim”...

FirstBank to hold Economic Outlook Webinar for 2022 today

First Bank of Nigeria Limited, Nigeria’s premier and leading financial inclusion...

Professionals weigh in on quack agencies as digital adspend set to hit record high

By Zion Rufus The topical issue of “quack” agencies and digital companies...

IMC industry is resilient for 2022 despite Omicron – Experts

By Oghale Mafuru As it currently sits, some nations of the world are still battling...