Advertising

Biggest media account reviews and wins of 2021

By Zion Rufus Just when we thought 2020 was going to be the only year with the...

McDonald’s moves U.S. Media Buying and Planning from Omnicom to Publicis

McDonald’s is moving its multi-million dollar national media buying and planning...

Nick Law leaves Apple after 2 year stint

Nick Law, Apple’s Vice President of marketing communications integration, is departing...

Omnicom Group mourns Barry Loughrane who passed on at 89

Barry Loughrane, one of the great men who passed the sand of time in the advertising...

Experiential experts commend 2021 business outlook

By Felicia Nwosu Professionals in the Experiential Marketers Association of Nigeria...

10 exceptional quotes from Nigeria’s marketing communications experts that led 2021

By Zion Rufus To better understand the sciences as well as arts of marketing and...

Experts call for stronger partnerships on AISOP reform

By Felicia Nwosu Nigeria’s foremost Magazine, MARKETING EDGE, has held the last...

AISOP will drive innovative practice in Nigeria’s advertising ecosystem – Kehinde Salami

By Ididunni Banjoko Kehinde Salami, Founder and MD/ CEO of Ideas House, has stressed...

11 biggest events and highlights of 2021

By Zion Rufus The pandemic which made 2020 one of the toughest years ever, held...

Five top advertisers in the financial sector spent N2.4 billion in print media in 2020

By Dele Ojo The five biggest advertisers in the financial sector spent a cumulative...