Advertising

Global experiential marketing to reach USD 57.3 bn in 2028

By Felicia Nwosu With the global experiential marketing indicating a quick and...

Terra launches Jollof Seasoning Cube for an extraordinary Jollof experience

From the popular “party jollof” cooked with firewood in large aluminum pots to...

FG approves 47 FM, 5 Community, 4 DTT Radio stations

By Felicia Nwosu The Federal Government has approved the licenses of 47 FM Radio...

Banks need to revalidate their brand promise through empathy – Experts

By Felicia Nwosu Following reactions of some banks to their customers in response...

Leveraging technology to stay ahead of the curve

By Tunde Animasaun The business and economic landscape of the world has ever been...

MARKETING EDGE on TV hosts Ogunseye today

By Oghale Mafuru Foremost Marketing and advertising television program, MARKETING...

Understanding user behavior through mobile measurement now crucial, says Zaitsev

By Zion Rufus With over 700 million smartphone users in Africa’s rapidly growing...

Advertising market to retain positive trajectory in 2023

By Zion Rufus The advertising market in 2023 is expected to retain a positive...

Creative experts harp on capacity building in talent industry

By Oghale Mafuru Ahead of full implementation of Advertising Regulatory Council...

Akinrimisi joins Cway Food & Beverages as Deputy Marketing Director

By Zion Rufus Cway Food & Beverages Nigeria has appointed marketing expert...