Tag: Advertising

Heineken promotes Greg-Egu to senior brand manager, Switzerland

By Felicia Nwosu The Heineken global Company has promoted marketing expert,...

Gangs of Lagos movie: When creativity becomes de-marketing

The movie Gangs of Lagos has drawn a huge rebuke from the Lagos State Government...

Time 100 names Tinubu, others as World’s Most Influential People

By Abimbola Mohammed  TIME 100 franchise that recognizes 100 emerging leaders who...

Global distilled spirits market estimate to reach $33.5 bn by 2027

By Felicia Nwosu Business Wire, a Berkshire Hathaway company and global leader,...

IMC leaders vow to curtail quackery

By Oladapo Olatoyosi To stem the tide of quackery and unprofessional practices...

Darshan joins Snap to strengthen advertising

By Ibidunni Banjoko Poised to improve ad performance, Snap Inc. the owner of the...

Core and technical skills gaps marketers face in post-Covid era

The marketing profession has evolved so much in the last few years. With every advancement...

ADVAN Ignites 2023 set to hold soon

By Felicia Nwosu As part of its annual tradition to ensure that its members switch...

CWAY Home App, delivering CWAY products to homesteads with ease

By Zion Rufus With the fast-paced nature of modern society, convenience has...

ROI should not be used as advertising metric – Lewis

By Felicia Nwosu Colin Lewis, Founder/ Programmer, DMX Dublin, Ireland's largest...