Tag: Advertising

Nigeria’s economy to grow by 3.5% in 2025, 3.7% in 2026 – World Bank

By Taiwo Osho In its recent economic forecast, the World Bank has projected Nigeria’s...

Global digital commerce set to surge to $34 trillion by 2029

By Seun Johnson With the global digital commerce market currently valued at $23...

Kantar Group announces the proposed sale of Kantar Media for $1bn

By Abimbola Mohammed Kantar Group has announced the plan to sell its Kantar Media...

How global ad spend surpassed projected revenue in 2024

By Abimbola Mohammed The World Advertising Research Center (WARC) released its...

Nigeria’s advertising industry poised for resurgence in 2025 – Omoyele

By Felicia Nwosu The Nigerian advertising industry continues to demonstrate resilience...

Global brands launch campaign to set mood for Valentine’s Day 2025

By Abimbola Mohammed Globally, Saint Valentine’s Day is a season to show love...

Giant strides of customs boss Wale Adeniyi as distinguished public servant @ 59

By Seun Johnson For Mr. Adawale Bashir Adeniyi, the distinguished Comptroller...

Experts share insights on future of experiential marketing

By Abimbola Mohammed  As the marketing landscape continues to evolve,...

What if WPP, Publicis merged? The case for ultimate advertising powerhouse

In a world where advertising is being reshaped by AI, data, and consolidation, the...

USAID Administrator, Samantha Power shares her Exit Memo

By Amos Oladele Samantha Power, Administrator of the United States Agency for...