Tag: Advertising

MARKETING EDGE marks Customer Service Week, commits to customer satisfaction

By Felicia Nwosu As Nigeria joined the rest of the world to mark this...

Expectations heighten as National Advertising Conference beckons

Abimbola Mohammed As part of the buildup to the 2023 National Advertising Conference...

AfDB partners Google to fast-track digital transformation in Africa

By Felicia Nwosu The African Development Bank (AfFB) has signed a partnership with...

MARKETING EDGE on TV hosts Osunkeye tomorrow

By Felicia Nwosu  Nigeria’s foremost brand-focused, marketing and advertising...

Ad fraud will cost marketers $84 billion by the end of 2023

By Ralph Tathagata Ad fraud will be costing advertisers' brand money, hurting campaign...

CAP-A appoints Osinbajo as new Chair board of directors

By Felicia Nwosu The Climate Action Platform for Africa (CAP-A) has appointed Professor...

LOMA holds maiden edition, recognises outstanding achievements in Nigeria’s OOH

By Felicia Nwosu It was a historic moment and celebration of excellence,...

Ilebaye declared winner BBNaija Season 8

By Abimbola Mohammed The biggest reality TV show in Africa, Big Brother Naija (BBN)...

BUA Cement crashes ex-factory cement prices to N3,500/bag

Effective October 2, 2023, an ex-factory 50kg bag of BUA Cement will be sold at N3...

SON calls for standardized products to promote economic growth

By Felicia Nwosu Director-General, Standards Organisation of Nigeria (SON),...