Tag: Advertising

Helen Williams breaks record with world’s longest wig measuring over 350 metres

By Abimbola Mohammed Helen Williams has broken the Guinness World Record...

ADVAN affirms readiness to recognize value in marketing, calls for award entries

By Felicia Nwosu The Advertisers Association of Nigeria (ADVAN, has affirmed its...

NIPR, DSA unite for REBIRTH Nigeria initiative

By Ibidunni Banjoko The Nigerian Institute of Public Relations (NIPR) recently inked...

Professionals charge agencies on navigating pricing challenges

By Abimbola Mohammed Experts in the integrated marketing communications ecosystem...

How rising tide of fraud poses threat to Nigerian fintech landscape

By Joseph Ekeng In the fast growing landscape of Nigerian fintech, a...

Showmax displaces Netflix as top market leader

By Kingsley Odii South African video streaming service provider, Showmax, has...

Pepsi set to dislodge Coca-Cola by market value – Wall Street analysts

By Ralph Tathagata Coca-Cola's long held top spot as the biggest U.S. beverage company...

MARKETING EDGE on TV hosts Salvador tomorrow

By Felicia Nwosu MARKETING EDGE on TV, Nigeria’s foremost brand-focused, marketing...

Naira scarcity looms as December deadline beckons

By Ralph Tathagata In March, the Central Bank of Nigeria (CBN) announced that, in...

MultiChoice injects $27M into Showmax ahead of 2024 relaunch

By Joseph Ekeng In a strategic move aimed at propelling its streaming...