advertising news

Agencies face new creative challenges to boost brand awareness – PMI Survey

A recent survey has shown that about 97% of agencies face mounting pressure to deliver...

How real-life experiences are giving brands human voice

Brands are currently leveraging real-life experiences to gain human voice by hitting...

WhatsApp ends Ad-free messaging, launches Ads in updates tab

WhatsApp will now feature ads and new monetisation tools as Meta moves to unlock...

MultiChoice loses 1.4 million subscribers in two years amid economic struggles

MultiChoice has lost 1.4 million subscribers in Nigeria over the past two years,...

Airport advertising market set to soar as travel rebounds

The airport advertising market is gaining renewed momentum as global travel rebounds...

Beverage alcohol set to grow $34bn in key markets by 2034 – Report

Beverage alcohol set to grow $34bn in key markets by 2034. This is according to a...

Non-alcoholic Guinness rises 35% in sales, set to take 12% production

By Ralph Tathagata ‎ ‎Recent data from Diageo Ireland show that consumers increased...

TikTok aims full-funnel growth for advertisers, unveils AI-driven precision tools

TikTok has announced a set of AI-driven advertising tools to transform the platform...

Meet MARKETING EDGE 2025 Q2 Virtual Summit Speaker – Marcus

MARKETING EDGE is thrilled to announce that respected marketing strategist and brand...

Coca-Cola, Tyla aim at Gen Zs with ‘enjoy the moment’ campaign

In a bold move to continuously connect with Generation Z amid the digital noise of...