advertising news

IMC players forecast stronger business performance amid rising brand, political campaign activities

After navigating months of economic pressure, fluctuating operating costs and cautious...

MARKETING EDGE empowers three staff members through O2 Academy training 

 Nigeria's leading marketing and advertising publication, Marketing Edge, has further...

O2 Academy graduates over 42 students, holds electric vehicle pitch presentation

 O2 Academy Lagos, Nigeria’s premier advertising school concluded another successful...

Global branding agencies market races toward $64.95bn by 2033 as digital identity battles intensify across industries

The global branding agencies market is accelerating into a new expansion phase as...

Global copywriting services market projected to near $48.89bn by 2032 amid rising brand content demand

Fresh insights from Introspective Market Research show that the global copywriting...

Wizkid surpasses 19 million spotify listeners, proving endurance of  carefully built global music brand

Nigeria’s Afrobeats export Wizkid has entered a new phase of global influence after...

Omnicom launches Bernbach, a dedicated global agency for Volkswagen

Omnicom Group and Volkswagen have deepened their long-standing partnership with the...

Ogilvy taps Carol Reed as first Global Chief Innovation Officer

Ogilvy has appointed Carol Reed as its first Global Chief Innovation Officer, marking...

Lanre Adisa advocates measurable industry action to advance Women in Advertising

Lanre Adisa, Founder and Chief Creative Officer of Noah's Ark Communications and...

Meta launches creator fast track to lure TikTok and YouTube stars to Facebook

Meta has launched a new programme designed to pull established creators away from...