ad:tech

Why marketers must still prepare for a choice-driven future

For years, marketers have braced themselves for the “cookiepocalypse.” Google...

Nigeria’s first ad tech marketplace births, Adspace

BY Zion Rufus First eCommerce platform for Nigeria’s advertising and marketing...

Publicis updates evaluation process for ad tech, data providers

  Publicis Groupe’s media agency arm, Publicis Media is updating its evaluation...

Innovate when business is good, not when change is critical

The French beauty giant’s new marketing boss takes aim at agencies that claim it...