Ad Tech

GenAI transforms video advertising as 86% of buyers embrace its use – IAB Reports

Generative AI is rapidly becoming a cornerstone of video advertising, transforming...

Idowu Akinde to AAAN: it’s time to think, build, and pivot like startups

At the 52nd Annual General Meeting of the Association of Advertising Agencies of...

WOO records high in OOH investment as DOOH captures bigger share

 Global spending on Out of Home (OOH) media reached an all-time high in 2024. It...

New York Festivals Advertising Awards partners with LTX Studio to Launch NYFAI

New York Festivals Advertising Awards(NYFA) is proud to announce a dynamic new partnership...

Apple’s privacy update targets ad tech, email marketing

Tech giant, Apple is introducing a round of privacy features which will put more...

Is ad tech ready for its own roaring ’20s?

We’re on the brink of another Roaring ’20s, both societally and as an industry....