ad agency news

Speed without cultural intelligence creates noise

Every brand wants to be fast. React to trends in real time. Launch campaigns in 24...

Havas acquires youth culture agency Archrival

 Havas announced yesterday that it had acquired a majority stake in Archrival, a...

Dentsu Nigeria launches Digital Digest Series to decode future of digital marketing

Dentsu Nigeria has launched Digital Digest, a monthly publication designed to give...

MTN Nigeria recognized in IFC report for advancing gender equality in the Workplace

MTN Nigeria Communications Plc has been featured in a newly published case study...

Interpublic Group secures Bayer’s global consumer health media account, creative duties at $750M

Interpublic Group has been chosen to spearhead global media, creative, and production...

WPP set to rebrand GroupM to ‘WPP Media’ amid AI-Driven Overhaul

WPP, the global advertising and communications giant, is set to rebrand its media...

Tariff pressures threaten ad spending, WPP CEO warns

WPP CEO Mark Read has warned that growing trade tensions and tariffs will “undoubtedly”...