Tag: 2025

WARC lowers 2025 global ad spend forecast amid economic uncertainty

By Felicia Nwosu Following a recent report from the  World Advertising Research...

Nigeria’s mattress market projected to hit $237.79m by 2025

By Seun Johnson Nigeria’s mattress market has been projected to witness a steady...

WARC 2025 Media 100 Rankings

The WARC Media 100, the ultimate independent global benchmark of the world’s most...

ADVAN gears up for 2025 African Marketing Excellence Awards

By Felicia Nwosu The Advertisers Association of Nigeria is set to host its annual...

Nigeria aims for 70% broadband reach by 2025

By Felicia Nwosu Nigeria has unveiled a bold national strategy to bridge its digital...

Navigating 2025: mediaReachOMD unveils marketing, consumer trends for sustainable growth

By Felicia Nwosu Nigeria’s business and marketing landscape is at a critical...

WFA forecasts key marketing trends for 2025

By Felicia Nwosu As the New Year approaches, experts from the World Federation...

Advertisers to pivot to performance in 2025 budgets

By Felicia Nwosu A wave of global advertisers is pivoting towards performance...