Tag: 2023

Nigeria’s brand image plummets days to general elections

By Zion Rufus As Nigeria heads to the polls on February 25, 2023, its foreign...

Chaos looms as road transport workers reject old Naira notes, threaten strike action

By Zion Rufus As fuel stations and banks begin to reject old naira notes amidst...

Advertising market to retain positive trajectory in 2023

By Zion Rufus The advertising market in 2023 is expected to retain a positive...

Client acquisition, retention will be more challenging in 2023- Agency leaders

By Zion Rufus Despite economic uncertainties, 98% of marketing agencies have expressed...

LIONS and WARC unveil Creative Impact Content Stream

LIONS, the global benchmark for creativity, and WARC, the authority on marketing...

ADMARP’s Hits and Misses: A review of 2022 predictions

By Zion Rufus To set the stage for the year 2023, the Association of Digital Marketing...

Learn technical, business side of tech, Soremekun tells African youths

By Zion Rufus Nurudeen Soremekun, a software engineer at Turin, has urged African...

Tech experts mull bleeding workforce

By Zion Rufus Professionals in the Nigerian tech industry have urged the workforce...

Brand innovation should be driven by customer needs in 2023- Professionals

By Zion Rufus  Some professionals have advised that this year, marketers should...

AAAN gears up for 50th Anniversary celebrations

By Zion Rufus Association of Advertising Agencies in Nigeria(AAAN) has announced...