Steve Babaeko announced as member of jury for 2022 D&AD Awards
By Abimbola Mohammed
D&AD, an education charity organization that promotes excellence in design and advertising, has tapped Steve Babaeko, CEO/CCO X3M Ideas as one of its 360+ jury for 2022 A&AD awards in the press & outdoor category.
According to D&AD, the jury is made up 360+ creative luminaries around the world assemble to review the entries and aware creative excellence. The entry to the awards close on Wednesday 16th March 2022 the Awards ceremony is slated for two nights, 25th – 26th May 2022.
Announcing the news on his social media handles, the advertising guru wrote: “I am delighted to join some of the biggest and brightest names in the creative community as a Jury member of D&AD Awards 2022 in the Press & Outdoor category.
“Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. D&AD Awards are recognised globally as the ultimate creative accolade, entered and judged by the best from around the world.”
Continuing, Babaeko said: “But it’s much more than just Awards. When creatives enter their work, they enable D&LAD as a charity to provide learning programmes such as New Blood, bridging the gap between education and the commercial creative industries, and Shift which supports underrepresented talent.
“The work that wins a D&AD Pencil leaves an important and lasting legacy. It is the pinnacle of many careers, but most importantly it informs the future of commercial creativity globally, so I am thrilled to be offered the opportunity to take part in the Jury.”
He added that the Entries for the Awards are being accepted as we speak and will be closing on Wednesday 16 March, 2022.
The post on the D&AD websites read: “Steve is an unusual type if businessman. In an industry that seems to have run out if inspirational stories, he stepped in and wrote a new chapter. Now X3M Ideas Group, which he founded in 2012, has become the yardstick for a new generation of Nigeria creative entrepreneurs.
“Steve’s unyielding belief in looking challenges in the eye and staring them down has attracted the best talents to his firm and pulled in clients from Johannesburg, where he recently opened independent office for X3M Idea.”
About A&AD
Design and Art Direction (D&AD), formerly known as British Design and Art Direction, is a British educational organisation that was created in 1962 to promote excellence in design and advertising. Its main offices are in Spitalfields in London. It is most famous for its annual awards, the D&AD Pencils. The highest award given by D&AD, the Black Pencil, is not necessarily awarded every year.
D&AD was founded in 1962 by a group of London-based designers and art directors including David Bailey, Terence Donovan, Alan Fletcher, and Colin Forbes (who designed the original D&AD logo). A panel of 25 judged the 2500 entries to the first awards in 1963. They awarded one Black Pencil (to Geoffrey Jones Films) and 16 Yellow Pencils. Early winners received an ebony pencil box designed by Marcello Minale, one of the founding partners of Minale Tattersfield, which contained a pencil with silver lettering.
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