Stanislaus Martins appointed Managing Director, West Africa at Aleph Group Inc

By Zion Rufus

Stanislaus Martins, a seasoned professional with nearly two decades of experience in digital, technology, and marketing communications across the African continent, steps into the role of Managing Director, West Africa at Aleph Group, Inc. This appointment follows his previous role as Regional Director for SSA at Ad Dynamo by Aleph.

In his new capacity, Martins will leverage his strategic vision and operational proficiency to expand Aleph’s presence in Nigeria and spearhead the company’s growth and partnerships across West Africa. His rich background includes leadership positions at Insight Redefini, Jumia, and Meta, where he played a pivotal role in implementing Meta’s Authorized Sales Partnership program in Nigeria and Ghana.

With an impressive track record, Martins has left his mark on notable brands like Pepsi, 7up, Tecno, MTN, Nestle, Unilever, Coca-cola, and Heineken. His success in driving growth and innovation for major advertisers and media agencies, coupled with expertise in leading high-performing teams, launching new revenue models, and designing elastic and scalable cloud infrastructure, sets him apart as a forward-thinking business leader.

Martins’ appointment aligns with Aleph Holdings’ strategic efforts to deepen its presence on the African continent, representing leading digital platforms such as Meta, X, Snapchat, Spotify, and AudioMack in Nigeria.

Established in 2005, Aleph Group, Inc. operates as a global ecosystem of digital experts, connecting advertisers with consumers through digital advertising. Their extensive reach in over 130 countries facilitates cross-border transactions, providing advertisers access to local African ecosystems, even in markets where they lack a physical presence.