SON bags MARKETING EDGE Outstanding Regulatory Agency of the Decade Award
By Felicia Nwosu
The Standard Organization of Nigeria, SON, has bagged the 2021 MARKETING EDGE Outstanding Regulatory Agency of the Decade Awards, held at the popular D’Podium Event Centre, Ikeja, Lagos. According to the organisers, this was in recognition and honour of the agency’s immense contribution to the safety of Nigerians by ensuring that companies and industries comply strictly with the policies of the government on standardization of products quality control.
Commenting on the awards, Mr. Mathias Bassey, Deputy Director &Head Marketing, Standard Organisation of Nigeria, who was excited about the recognition, commended that, it was a notable recognition which shows that people feel the impact of the agency in their daily activities, while promising for better days ahead. According to him, it also shows that Nigerians are getting the awareness of what it takes to get issues and products standardised.
“It is a good thing, it shows that there is recognition and also shows that people are seeing what we are doing out there and they are having a feel of the organisation, that we are where we are supposed to be.”
Mr. Bassey further reaffirmed the agency’s resolution in ensuring responsibility of standardising and regulating the quality of all products and services in Nigeria through industrial standard and compliance to quality.
He stated that, “Nobody sets up standards and keeps it in the cooler. You set up a standard for people to see, feel and to indeed, imbibe that culture of standards and for them to also ensure that, whatever they do out there, meets the relevant parameters which is the standard. We will continue to ensure that Nigerian products and services are competitive enough with its global counterparts.”
The deputy director explained that there has been a beneficial collaboration between the organisation and several sectors of the economy. This, he revealed, comes from different sectoral groups and associations such as Manufacturers Association of Nigeria, MAN.
His words: “We engage in this synergy to ensure that people embrace the culture of standards, for them to understand and freely accept the very essence of standardization, which is the protection of lives. Without these sectoral groups, we cannot penetrate the ranks of these industries, especially those who operate without proper address of factory location.”
The marketing expert added that, with these sectoral groups, the agency can easily reach the SMEs at the local levels as well as in advocacy.
The Standard Organization of Nigeria was actually established with a view to perform some salient functions so as to minimize or reduce the practice of locally manufactured substandard products and imported substandard products into the country.
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