SBI Media named fastest-growing media buying agency in Nigeria
By Abimbola Mohammed
RECMA, a global research company that rates advertising agencies globally, has named SBI Media, one of the foremost media planning, buying and strategy agencies in Nigeria, the fastest-growing agency in Nigeria.
According to the latest report by RECMA, SBI Media grew 25% between 2019 to 2020. The scale of the growth rate becomes more glaring when compared with 14% growth rate which is the highest earned by the second most performing agency when using the same metric.
Apart from achieving this feat in the middle of a pandemic and despite not aligning with any legacy network, the report also shows that SBI Media is the largest independent media agency in Nigeria and by extension the West African region. The group now holds the position of the fifth largest media agency group in the region.
Commenting on RECMA’s latest ranking, Rotimi Bankole, Group Managing Director, SBI Media Group said: “The latest ranking is a worthy recognition of the group’s cohesive vision and teamwork. We will use this as fuel to lead the African market and deliver for our clients and partners beyond the continent.”
Mr. Bankole dedicated the racking to partners, clients and his team: “The latest ranking is dedicated to our client, partners and more importantly, the amazing men and women who work in the group across the world. They made this possible and I believe we can achieve more together.”
RECMA’s latest ranking further buttresses SBI Media Group’s strategy of integrated execution and innovative track record. In the last nine years, SBI Media Group has grown from a startup into one of the most unique marketing communications groups with subsidiaries such as Streams Media, Zenilla Media, Alexander and Hamilton Media and Djix Digital.
ABOUT RECMA
Founded in June 1991, in Paris, RECMA’s the only independent company to publish a wide range of media agency notation reports on global scale. The mission of RECMA is to provide strategic intelligence reference tools to help the top 500 global advertisers in their decision-making and agency sourcing. RECMA collects and analyzes data from more than 1400 media agencies in 90 countries.
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