Saudi Arabia introduces Milaf Cola to rival global giants Coca-Cola, Pepsi
By Ralph Tathagata
In a strategic move to rival the global cola giants Coca+Cola and Pepsi Cola, Saudi Arabia has launched the world’s first date-based soft drink under the brand name Milaf Cola.
Positioning itself as a healthier alternative to conventional carbonated drinks like Coca-Cola and Pepsi Cola, Milaf Cola claims it contains no added sugar and is able to harness the date’s health benefits.
The company revealed that it has plans to expand the beverage into regional and international markets, aiming to change global perceptions of dates as more than just a traditional snack.
During the official launch at the Riyadh Date Festival, the CEO of Thurath Al-Madina, Bander Al-Qahtani, said Milaf Cola is crafted using premium dates, a staple fruit in the Middle East known for its rich nutritional profile.
“The cola is an innovative product that brings together the health benefits of dates with the refreshing taste of a classic cola. It’s a healthier option for soda drinkers,” Al-Qahtani said.
“Dates are packed with fibre, antioxidants, and essential minerals such as magnesium and potassium, making them a healthful base for the beverage,” he added.
The launch of Milaf Cola, he explained, is part of a broader initiative in Saudi Arabia to promote locally sourced, sustainable products in line with the country’s Vision 2030—a plan aimed at diversifying the economy and encouraging social and cultural development.
Thurath Al-Madina, a subsidiary of the Saudi Public Investment Fund, stated that Milaf Cola meets international food safety standards and is environmentally sustainable, thanks to its use of locally sourced dates.
The cola’s star ingredient are premium dates which are packed with fiber, antioxidants, and essential minerals such as magnesium and potassium, and are revered in the Middle East for their health benefits.
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