ROUTE 712 EXPERIENTIAL AGENCY: The Making of MARKETING EDGE Outstanding Young Experiential Marketing Agency of the Year
The very bright colours of its logo blended very perfectly with the neon lights and sparkles that greeted its announcement at the A-class event which was held at the prestigious D’Podium International event centre.
Route 712 Experiential Agency has emerged winners in the Outstanding Young Experiential Marketing Agency of the Year category at the MARKETING EDGE Marketing and Advertising Excellence Award 2020!
The ovation which greeted its announcement was a clear affirmation that the organisers of the awards made a right choice in the category.
While shedding light on the momentous clinching of the award by the agency, Mr. John Ajayi, Publisher/CEO of MARKETING EDGE, Nigeria’s foremost brands, marketing and advertising magazine, said: “The nomination and subsequent emergence of ROUTE 712 EXPERIENTIAL AGENCY as MARKETING EDGE OUTSTANDING YOUNG EXPERIENTIAL MARKETING AGENCY OF THE YEAR was a product of painstaking review and assessment of the sterling records of the agency in the experiential marketing genre of the integrated marketing communications industry in the year under review.
“The agency’s market leadership and innovative services offerings to its high profile clients stand it head over shoulder amongst its peers. Its impactful innovations in the face of daunting challenges, especially within this period very well positioned it for such recognition and celebration.”
Ajayi added that anyone who had been following the corporate trajectory of the agency would have noticed that it (Route 712) is a corporate revolutionary of some sorts in its sub sector, right from its inception; adding that in fact, the agency’s consistently rising revolutionary credentials in account wins, campaign deliveries, and so on, clearly lend credence to the words of Will Rogers, (November 4, 1879 – August 15, 1935), an American stage and film actor, vaudeville performer, cowboy, humourist, newspaper columnist, and social commentator from Oklahoma, who said, “One revolution is like one cocktail, it just gets you organized for the next.”
Speaking in the same vein, the man at the helm of affairs at Route 712, David Idahoise, while commenting on his agency’s feat at the awards simply, but very philosophically said: “This is a valued testimonial to the commitment of all of us at Route 712 to the words of Pablo Picasso, recognized not only as the most important artist of the 20th century, but also as one of the most significant artists in recorded history who revolutionized Modern art and influenced all subsequent generations of artists, who submitted that ‘Everything you can imagine is real.”
Continuing, Idahoise said: “Those words of Picasso have been our creed, our commitment, and our guiding principle; the statement has, indeed, gingered us to do so many extraordinary things all of which we are both humbled by and proud of.”
The award, he added, is a feather to the cap of every staff of the agency, made possible only by the agency’s esteemed clients across the various sectors of the Nigerian economy which, according to him, means that they, as agency people, would be wearing the feathered cap only on the behalf of their clients.
It would be recalled that Route 712 is a Marketing Communications Company of specialists located in Lagos, Nigeria, and dedicated to fascinating consumers in ways that build brands.
In its own words, “Our brand identity and philosophy is inspired by bright colours and the excitement it generates. We are a convergence of colourfully creative masterminds. Our colours are within close Proximity of themselves, representing the neutrality of ideas across all media”.
Describing itself as “an indigenous Nigerian experiential marketing agency located in Lagos, and dedicated to fascinating consumers with the sole objective of brand awareness”, it claims to have “brought together some of the brightest minds in Nigeria’s brand activation and marketing industry to keep us at the top of the experiential marketing space; with a primary business objective which is to maximize budgets and reach a wider target audience”.
Describing what it does in few, straight-to-the-point words, it says, “We Entice. Excite. Engage. Embrace consumers, thereby building loyalty”.
Route 712 offers both its actual and prospective clients what it calls “The 712 Opportunity” which is: “Igniting consumer passion with the power of a Big Idea; An engaging work that rewrites the scripts and that delves deep into the market and consumer attitude to give us the insight we need to eclipse competition; and Ensure we talk in the right way, to the right people in the right place and at the right time”.
Driving the point further home, the agency very strongly advances the following reasons for clients to choose make it their choice:
• Route 712 is a proven partner to the most successful companies in Nigeria
• We are your strategic experiential marketing solutions partner
• We are a durable business with over 10 years of experience
• Our engineers will transform your great ideas into world class production
• Route 712 boasts a passionate staff driven to make your projects successful at a competitive and an affordable budget.
Quite evidently, Route 712 parades very intimidating records of achievement, in terms of account wins, running record breaking campaigns, and a consistently rising growth trajectory for both itself and its clients’ brands under its belt.
For instance, stakeholders would not forget in a hurry such campaigns handled by the agency like MOUKA Flora & Legend Mattress Brand Unveiling; DIAGEO McDowell Football Frendzy Activation; McDowell platinum whisky launch; ONGA Foodies Hangout Activations; ONGA Next Top Chef Campus activation;COWBELL Coffee Campus Revelation; COWBELL Choco NYSC Volleyball Activation; COWBELL Milk Roadshows & GSM Consumer Experience; COWBELL Milk Schools Activation; COWBELL Evaporated Milk Activation; KASAPREKO Kalahari And Carnival Strawberry Brands Activation; LOYA Milk Brand Activation; FERRERO Tic-Tac Shake & Share Activation; and Reckitt Benckiser Door to Door activations, just to mention a few.
Photo caption – L-R: Fadekemi Lasaki, Client Service Executive of Route 712 Agency, Dave Idahoise, Managing Director/CEO, Route 712 Agency, Omoniyi Olasukanmi, Business Executive, Route 712 Agency, receiving the Outstanding Young Experiential Marketing Agency of the Year award from Mrs. Olubunmi Ajayi, wife of the Publisher of MARKETING EDGE magazine at the recently held MARKETING EDGE Marketing and Advertising Awards of Excellence. With them are Wasiu Abiola, Head, Media, Digital and Sponsorship, Nigerian Breweries Plc and Emmanuel Agu, Group Marketing Director, The LaCasera Company.
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