The Quadrant repositions, plans new offensive for profitability
The Quadrant Company, a foremost public Relations company has embarked on a 360 degree turnaround of its operation as it concludes plans to drive higher profitability for its stakeholders.
Specifically, the leading image management company has in line with its repositioning plans disengaged some of its employees which it considered are “high cost but low value” elements in its rank.
The disengagement exercise which sources say may have affected about ten of the employees of the company was said to be in sync with the due diligence earlier carried out by the leading consulting group, price water coopers when the audit was undertaken preparatory to the firm’s merger relationship with MLS Group, the publicis Public Relations agency.
It will be recalled that earlier this year, Troyka group announced a major industry landmark with a 25% equity acquisition by the Publicis Group in some of its subsidiary companies.
Being a major player in the Troyka group, The Quadrant company has by the new deal forged a partnership with MLS Group, which is a P.R arm of the global agency network.
Consequently, the P.R firm has initiated series of initiatives to engender operational efficiency and synergy between it and MLS Group in line with global business practices and ethos of the publicis.
Reliable agency source hinted MARKETING EDGE that the purge was informed by the need for the agency to get rid of old hands that may not be able to fit into the new thinking in terms of skills and competence.
“We are concerned here about productivity. It is about rejigging the system in terms of ejecting those who are low value but high cost”.
The source said the new arrangement will not allow “dead woods” to remain within its fold as every member of staff should be active player in value addition.
Besides, the source revealed that with the new Publicis partnership, the services of some personnel will no longer be needed as operations will be centralized, while cost will be minimized. The agency, it was further gathered will soon relocate from its current business location to pave way for the organic centralization of operations as envisaged.
Meanwhile, The Quadrant Company remains a very strong brand in the Nigeria P.R market with avalanche of juicy brands in its accounts portfolio. Some of these are, Coca-Cola, Microsoft, Skye bank, Intel, CNN and British Airways etc. It is also not unlikely that the agency may soon grab a major telco account.