MARKETING EDGE has begun the countdown to its 2025 Q2 Quarterly Virtual Summit, which will hold via Zoom on Thursday, June 13, 2025, at 9:00 a.m.

The highly anticipated event promises a dynamic exchange of knowledge, showcasing breakthrough ideas, real-world case studies, and strategic conversations around the future of marketing, sales, and workplace evolution.

John Ajayi, Managing Director and CEO of MARKETING EDGE, unveiled the Summit as a strategic move to reinforce the brand’s position as a progressive, digital-savvy platform that leads conversations in Nigeria’s marketing and advertising space.

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Ajayi stated, “The need for a consistent exchange of marketing and advertising knowledge, particularly on topical and contemporary issues, is the rationale behind the Quarterly Summit. It reflects our commitment to shaping the future of Integrated Marketing Communications in Nigeria.”

This quarter’s edition will tackle two critical industry concerns: “Talent Deficiency: Changing Functions, Work Ethics and Emerging Realities in the Workplace” and “Navigating the Future of Sales and Marketing: The Need for Data-Driven Storytelling.” These themes aim to drive innovation, talent development, and data-informed strategies in today’s fast-evolving marketplace.

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The virtual event will host a stellar line-up of thought leaders and marketing professionals across various sectors. Confirmed speakers include:

  • Dr. Omotola Bamigbaiye Elatuyi, PhD, FNIMN, MCIoD – a trailblazer in corporate strategy and marketing, known for her transformative leadership
  • Lola Marcus – a strategic marketing expert with deep experience in brand building
  • Dr. Ajiborode Abiodun – a seasoned business consultant and marketing advisor
  • Baba Awopetu – the keynote speaker, who will deliver fresh insights on workplace transformation and the evolving role of sales

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MARKETING EDGE continues to use its Quarterly Virtual Summit as a key platform for stakeholders in Nigeria’s IMC industry to engage with emerging trends, explore new digital pathways, and rethink strategies for future growth. As the June 13 event draws closer, expectations continue to build for another engaging and forward-looking edition.

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