Publicis Groupe acquires Mars United Commerce
By Seun Johnson
Publicis Groupe has struck a deal to buy Mars United Commerce, one of the largest independent agencies that specializes in retail media.
In a statement posted on the company’s social media handle on Thursday by its CEO, Arthur Sadoun, the acquisition of Mars United Commerce will help brands through all aspects of retail media, from planning to buying ads and tracking sales from campaigns.
Mars United Commerce works with more than 100 clients, primarily brands that spend budgets with retailers like Amazon, Walmart, and Target.
“Mars United Commerce’s “proprietary technology and solutions” will help grow the holding company’s commerce services.
“Their innovative spirit and proprietary platforms will further connect and complement our existing capabilities to deliver industry-leading, end-to-end commerce solutions for our clients, both online and offline,” the CEO revealed.
With its over 1,000 employees across 14 global hubs, Mars United acquisition is expected to bring extensive expertise in shopper intelligence, retail consultancy, and commerce media that will make a perfect fit for Publicis’ vision in digital and retail media market.
Commenting on the development, Rob Rivenburgh, Mars United’s CEO, noted that joining Publicis Groupe will help accelerate their vision of becoming the leading commerce marketing company in the world.
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