Pitcher Awards 2024 jury members unveiled
By Amos Oladele
Pitcher Festival, organisers of Pitcher Awards, the Pan-African benchmark for creative excellence, has announced the distinguished panel of jury members for its 2024 Pitcher Awards.
In a release posted by the organization, it describes the jurors as esteemed professionals who represent the pinnacle of creative communications across the continent and beyond.
It further disclosed that this year, it “extends a warm welcome to jurors from Botswana and the Democratic Republic of Congo (DRC)’; adding that this development marks a significant milestone in its “commitment to fostering collaboration across Africa and recognizing outstanding creativity”.
Details of the various Juries and their members are:
CHANNEL JURY:
Jim Martins, Director of Planning and Strategy at Scout Media, Nigeria; Boris Crestia, President Gazelle Touch, Ivory Coast; Tale Oladapo, Head, Strategy & Planning at All Seasons Zenith, Lagos, Nigeria; Ugochukwu Maduagwu, Business Lead; First Media Red Star, A division of Mediafuse Dentsu, Nigeria; Nadine Helal, Head of Spark Foundry, Egypt; and Peter Maina, Data & Insights Specialist, GroupM Africa, Nairobi, Kenya.
CRAFT JURY:
Teresa Makori, Creative Director, Ogilvy Africa Kenya; Ayo Ishola, TheVisualAdvocate; Gabby Olonisakin, Noah’s Ark Communications Limited, Lagos, Nigeria; Daniel Baya, Creative Director, AG Partners Publicis Africa Group, DRC; Eric Mwangi, Creative Director, 3Verse, South Africa; and Aymeric Austry, Co-Founder & Creative Director, Walace, Senegal.
CULTURE JURY:
Brukeme Dickson, Red Media Africa, Lagos, Nigeria; Funke Adekola, Chief Operating Officer, Dentsu Creative, Lagos, Nigeria; David Ofosuhene, Regional Strategy Director, MediaReach OMD, Ghana; Jabulani Sigege, Group Executive Creative Director, Machine, South Africa; Nthabiseng Lekoaletsoe, Business Director, Ogilvy Social Lab Africa; and Lerato Songelwa, Managing Director, Hill+Knowlton Strategies, South Africa.
DIGITAL JURY:
Segun Ayinla, Creative Director, Ideas Origin Media, Lagos, Nigeria; Lynne Murrey, Digital Strategy Lead, Dentsu SSA; Frank Muthusi, Group CEO, Fireworks Adverting & Chairman, Uganda Advertising Association; Uduakabasi Akpan, Creative Director, Anakle Limited, Nigeria; Lord Adansi, Group Creative/Content Director, EchoHouse Ghana; and Toyin Osebeyo, Business Unit Director, digitXplus, Nigeria.
ENTERTAINMENT JURY:
Yusuf Adejumo, Creative Director, TBWA\Concept – Lagos, Nigeria; Max Ngari, Executive Creative Director, Dentsu Creative Kenya; Yaa Boateng, Chief Creative Officer and Managing Director, The Storytellers, Ghana; Kwame Kyei-Yamoah, Group Content Director, EchoHouse, Accra, Ghana; and Jesujoba Popoola, Deputy Creative Director, Noah’s Ark Communications, Lagos, Nigeria.
GOOD & EFFECTIVENESS JURY:
Idiareno Atimomo, Chief Operating Officer, Up In The Sky, Lagos, Nigeria; Carolina Rodriguez, Founder & Director, Dilucidar, Singapore; Oriane Canfrin, Head of Marketing and Communications Ecobank Côte d’Ivoire; Promise Oduh, Associate Director, mediaReachOMD Nigeria, Maryland Lagos, Nigeria; Fiona Falconer, Content Design Manager, Publicis Sapient – EMEA; and Emeka Obia, Integrated Strategy Director, Central & West Africa, Publicis Groupe.
HERITAGE JURY:
Michae Kiruthi, Creative Director, MB96, Nairobi, Kenya; Muriel Kla, Creative Director, Caractère, Dakar, Senegal; Tumisang Moyo, Director, Badisa Communications, Gaborone, Botswana; Oladunni Elemide Williams, Deputy Creative Director, X3MIdeas, Lagos, Nigeria; Tunde Makinwa, Creativity Team Lead, Innova DDB, Accra, Ghana; and
Derek Muchina, Associate Creative Director, Ogilvy Africa, Nairobi, Kenya.
It would be recalled that earlier in the week, Pitcher Festival named Femi Odugbemi, Founder and CEO of Zuri24 Media, a content production company based in Lagos, Nigeria as its 2024 Pitcher Awards Entertainment Jury President.
The organization disclosed that the winners’ shortlist will be revealed on May 16, 2024, ahead of the highly anticipated announcement of the winners on May 18; emphasizing that “The Pitcher Awards will continue to celebrate innovation, creativity, and excellence in advertising and marketing communications”.
About Pitcher Festival of Creativity
Pitcher Festival of Creativity is an annual events and awards programme that promotes Africa’s creativity in marketing, advertising, media, PR, digital, entertainment and related fields. Annually, the Festival presents the prestigious Pitcher Awards, the Pan-African benchmark for creative excellence, to deserving ad agencies, brands and individuals for campaigns and initiatives created or implemented in Africa.
The festival programmes include:
Pitcher Awards – the new Pan-African benchmark for creative excellence
Future Creative Leaders Academy – an intensive professional immersion and competitions for university students on their way into the creative industries
Young Professionals Academy – intensive training sessions and life-changing competitions for creative, media, digital and marketing professionals under 30
Creating a Better Africa – an initiative aimed at mobilizing the private sector towards greater participation in development projects in Africa.
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