Pepsico introduces Colachup to redefine beverage experience
By Felicia Nwosu
To provide a unique and innovative product that will reflect the brands’ shared commitment and values, the global food and beverage powerhouse, PepsiCo has unveiled its new product, Pepsi Colachup.
PepsiCo revealed that its foray into the condiment industry with the prestigious Culinary Institute of America has become one of the most enduring and iconic brand collaborations, and also a testament to its adventurous spirit and commitment to redefining food and beverage experiences.
Stating this on its Twitter handle, PepsiCo described the new product as the undisputed champ” of all condiments.
Recall that this is not the first time the cola giant is engaging in a cross-industry collaboration with another brand to bring both their consumers to buzz together in order to boost sales. In early 2010, Pepsi entered into such a strategic partnership with Taco Bell which led to the creation of the Beefy Crunch Burrito with Fritos Flamin’ Hot Flavored Corn Chips and the Cool Ranch Doritos Locos Tacos.
Pepsi Colachup is made with Pepsi-infused ketchup that blends the sweetness and citrusy pop of the iconic cola with the savory richness of traditional ketchup, which the world global cola said is a testament to its commitment for being at the forefront of its products as an innovative and customer-centric brand for centuries. Pepsi Colachup is a mix of ketchup and cola for consumers to see how well a classic American hotdog or burger with ketchup goes with a Pepsi.
David Kamen, the director of client experience for CIA Consulting, noted that the birth of Colachup is a demonstration of PepsiCo’s innovative vibe in driving consumer interest and cultivating a unique brand identity as well as staying relevant and delighting consumers
“The concept is both simple and creative. The distinctive flavours and vibrant citrus blend of Pepsi enhances the bright and tangy characteristics of ketchup, offsetting the smokiness of the hot dog,” he said.
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