Pepsi unveils new global campaign “Fizz to life”
Pepsi has launched a new global campaign “Fizz to life”.
The global campaign stars the world best across football and music, including Lionel Messi, Paul Pogba, UEFA Women’s Champions League winner Shanice van de Sanden, Jadon Sancho; and creatively features a custom music track created for the campaign ‘Rotate’ by global superstar Becky G and two-time Grammy nominated Afro-fusion musician Burna Boy .
Natalia Filippociants, Vice President, Marketing, Global Beverages, PepsiCo announced: “In 2021, we are celebrating unstoppable human spirit, not in spite of the times we’re in, but because this is a moment and no matter what, we need to keep moving forward with a smile. From music to football, the new creative encourages the world to break free of conventions, expectations and the bubble of sameness that we often find ourselves in.”
Pepsi would be delivering a highly entertaining campaign that will cut across cultural playgrounds with the uncontainable fizz of the brand. From thumb-stopping social content to its latest UEFA Champions League Football campaign, FIZZ brings together the delicious taste of Pepsi with the passions of those who love drinking it.
Becky G and Burna Boy’s “Rotate” will be the soundtrack for an exciting array of digital content across multiple social platforms where fans will be able to interact with their favorite players coupled with a world-first football challenge with TikTok Duet. The campaign’s limited-edition packaging, which integrates bold designs rooted in music culture and featuring the four players, will also provide fans an augmented reality experience which can be accessed through a QR code on pack. When scanned, consumers can play an interactive game with their favorite players and share their scores to Instagram Stories.
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