Pepsi launches December consumer campaign
Flagship soft drinks beverage brand, Pepsi on the stable of Seven Up Bottling Company, has unveiled its latest December seasonal campaign through which it says it hopes to well resonate and bond effectively with varying consumers of the brand across the Nigerian market.
The campaign which goes with pay off tag “We got Taste” is aimed at delighting the consumers all through the yuletide season and is being deployed via two major channels of football and music.
The move, according the brand owners is to further build upon the brands reckoning for being in the forefront of driving contemporary pop culture across Nigeria’s social scene.
Addressing journalists on the flag off campaign which broke out in the media recently, the Marketing Manager, Seven Up Bottling Company, Segun Ogunleye said the company was very excited to be unveiling the December Campaign for the brand Pepsi.
“Consumers want to experience the best things out of life. Music and sports are two powerful means of expression. Dreaming big isn’t an experience, but we are big on taste. We are committed to giving experience to our consumers, music wise, and we’ve got the taste,” he said
Ogunleye explained that since the company flagged off the December Campaign in 2016, Pepsi had continued to “own December” through interactions with top football legends and music stars in a bid to constantly connect with the consumers.
According to him, the campaign will be deployed through the various multi- media channels across the Nigeria market, including the print, radio, television, out-of-home billboards and LED as well as via online digital platforms.
Giving highlights on the history of the December Campaign, Ogunleye recalled that the campaign had made its initial debut during December month in year 2016 when it ran with the initial tag “Pepsi Turn Down to Turn up” and was followed up in 2017 with yet another hilarious tag of “No Shaking, Carry Go December.
In 2018, he noted that the campaign ran with the tag “No Chill Disember” and this year the brand owners decided to amplify the exiting campaign using the latest tag “We Got Taste” which is a sure way to bond and resonate with consumers, this yuletide.
He added that the brand would be collaborating with top music labels such as MTV Base, Hip TV, Trace, Urban and Sound City to feature top performing music artists, including notably, Davido, Wizkid, Tiwa Savage among others.
Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad’s Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961.
Pepsi Bottling Ventures has a broad product portfolio, with Pepsi brands having major representation in the cola, flavor, and non-carbonated segments.
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