Spotlight

LATEST NEWS

Serene City takes off in grand style as Africa’s Next smart urban revolution

Serene City Properties Limited, a subsidiary of Midoil Refining and Petrochemicals...

Edge Awards: Ilyas Kazeem bags leadership award in marketing

He was trained to calculate pressure, not persuasion; to study molecules, not markets....

IMC

Airtel finally awards multi-billion Naira advertising business

Marketing Edge can confirm that the creative and media business of Airtel have been...

All set for OAAN’s Poster Awards

As the much anticipated 9th edition of the Outdoor Association of Advertising Agencies...


Features

The Gen Z brief is broken

Marketers often fall into the trap of applying a "Gen Z vibe" to every campaign....

No longer just likes

In the past, brands used social media as a digital billboard, hoping for likes...

Your audience has a filter for BS

In an age where authenticity reigns, brands clinging to glossy perfection face...