Spotlight

LATEST NEWS

Ideas Origin Media kickstarts the year with a big move

Ideas Origin Media has officially moved to its new creative space in Lagos, marking...

Global transparency, local silence: Why agency business remains hidden in Nigeria

Across major advertising markets in Europe, North America, and parts of Asia, the...

IMC

King Kong takes Kano by storm with tricycle ads

Leonardo Da Vinci once said that“Simplicity is the ultimate sophistication.” Taking...

Minister assures on allowing Professionals to Head APCON

The honourable Minister of Information, Alhaji Lai Mohammed visited the Advertisers...

Omnicom Africa announces new CEO

FG Endorses PRCAN Advocacy Campaign

LASAA Backs Down On OAAN

Bukola Akingbade Quits Bytesize

Omojafor Wants Bigger Role For AAAN BOT

Promasidor Sticks With Mediareach


Features

When the cameras roll: what the Coldplay scandal teaches us about crisis PR in a viral age

In a world where videos go viral faster than words and public opinion can change...

A call for smarter investment, not less

"Get more done with less." This phrase, once a symbol of ingenuity and efficiency,...

Less isn’t more, it’s just unsustainable

As a rallying cry, “doing more with less” was once a popular slogan, indicating...