Spotlight

LATEST NEWS

When the moon came out, the brands came alive

Every year, Eid al-Fitr arrives with the same quiet challenge for the brands that...

Ogilvy steps away from IBM after three decades as WPP rewires its global model

Time, scale, and transformation have finally redrawn one of advertising’s longest...

IMC

Effective brand management not negotiable in IMC, says ADSTARAT boss

Principal Consultant of ADSTRAT Brand Consultants, Mr. Charles O’Tudor has decried...

DDB Lagos CEO Praise Staff for Diageo Pitch Win

Amidst the euphoria of landing another major account, the CEO of DDB Lagos, Ikechi...

Features

The attention tax: are you spending your brand equity wisely?

In today’s hyper-connected world, attention is a limited resource, and companies...

Building credible brand image through awards

Award-winning is important in any sector, but for one as unique and essential...

Lost in translation: how ‘brand vocabulary’ is breaking measurement

Language is the foundation of marketing. It’s not just a tool for persuasion;...