Spotlight

LATEST NEWS

Events, moments that defined 2025 as   year of conversations, decisions that shaped what comes next

The year 2025 unfolded as a defining chapter for Nigeria’s integrated marketing...

When AI meets accountability: Why marketing is facing a reckoning

At a time when artificial intelligence (AI) is positioned as marketing’s great...

IMC

Former EXP MD Wole Olagundoye Sets Up Own Shop

Few weeks after he quit his job as Managing Director of Exp Marketing Nigeria Limited,...

Proud Day for PRCAN as New Secretariat Is Commissioned

Commissioner for Information and Strategy in Lagos State, Mr. Steve Ayorinde will...


Features

The director never sleeps: how AI is changing the future of video marketing

Attention is costly, content fatigue is real, and resources are more constrained...

Talk less, listen better: how B2B growth starts with understanding

Fast-changing B2B marketing needs more than spectacular campaigns and clever...

Marketing in the age of less: why resourceful innovation is winning

The most successful brands today aren’t always the flashiest or most expensive...