Spotlight

LATEST NEWS

 New York Festivals Advertising Awards® (NYFA) is proud to unveil the esteemed 2026 Sports Executive Jury

Led by Jury Chair Shannon Washington, Partner at 11Ounces, this distinguished panel...

PepsiCo posts strong Q1 2026 results, eyes accelerated growth amid global headwinds

PepsiCo has reported first-quarter 2026 earnings that beat the prior year across...

IMC

Media Seal, Bytesize for WPI Global Agency Summit in Paris

One of Nigeria’s foremost media specialist companies, Media Seal and its sister...

Lagos NIPR Holds Stakeholders’ Conference August 29

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) will...


Features

Why lasting brands live in the heart and cart

In the era of ease, practically any brand may earn a place in our shopping basket....

Repel or attract? The polarization trap in modern branding

It often feels like the loudest businesses win in today’s marketing culture....

Beyond the balance sheet: learning finance’s three dialects to unlock marketing impact

“Speak the language of finance” has long been a mantra for marketers. However,...