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LATEST NEWS

SERAS Africa Sustainability Awards celebrates 19th edition, honours continent’s impact leaders

The 19th edition of The SERAS Africa Sustainability Awards, widely acclaimed as the...

‎Consumers will be full of paradoxes in 2026 – Dentsu report

‎Dentsu Creative’s 2026 trends report has shown that marketers would be facing...

IMC

Noah’s Ark’s Abolaji Alausa Gets Scholarship to Study Creative Leadership

The Executive Creative Director of Noah's Ark Abolaji Alausa, has been selected for...

Starcom MediaVest Cuts 80 Jobs

Starcom MediaVest Group has laid off 80 employees Tuesday. The Publicis Groupe agency...


Features

Who are you when the cameras are off? The era of backstage branding

In an era of filtered feeds and overly polished marketing, trust is the most...

Looks smart, feels fake: why consumer distrust in AI is a branding problem

A skin care brand on the internet released a sleek new robot in early 2023 to...

Tell me a story before I swipe: winning attention with narrative

Marketers are learning the hard way in this age of endless scrolling and dwindling...