Spotlight

LATEST NEWS

 Amos Oladele leads industry Night of Tributes as MARKETING EDGE honours late Publisher, Asiwaju John Ajayi

There are nights when an industry gathers not to celebrate success or debate ideas,...

Tasty Tom, De Rica conclude Millionaire splash promo, awarding 18 Millionaires

The Millionaire Splash promo from the stables of Tasty Tom Tomato Mix and De Rica...

IMC

Ted Mukoro Honored at Marketing Edge Awards Amidst Glitz and Glamour

After weeks of spectacular build up and media blitz, the much anticipated Marketing...

Red Media boss becomes Glo ambassador

Co-founder of Red Media Africa, Adebola Williams, has joined the list of brand ambassadors...


Features

Why perception, not product, wins in B2B marketing

In B2B marketing, we like to believe that rationality takes the lead. Procurement...

Press enter to be found

As AI reshapes how people search, the laws of visibility shift quickly. Traditional...

How marketers use Insight to drive personalised growth

As the marketing landscape continues to move in line with consumers change in...