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Diet Coke’s ‘Canny Pack’ fashion campaign elevates The Devil Wears Prada 2 Tie-In

Diet Coke has elevated its brand presence with the launch of the ‘Canny Pack’...

WPP gains expanded global role for Henkel consumer brands

WPP has secured a significantly expanded role for Henkel Consumer Brands, taking...

IMC

AAAN inducts 8 new members at 52nd AGM in Ibadan

The Association of Advertising Agencies of Nigeria (AAAN) officially inducted eight...

Feyi Olubodun inspires marketers to turn numbers into human stories at EXMAN BES

Marketers must look beyond dashboards and see the human truths hidden within data...


Features

The underrated skill every modern marketer needs: cultural listening

 Amid the rush around AI dashboards, performance analytics, and precise targeting,...

Understanding Failure as a Recipe for Building lifelong leadership, impact Legacy

  [caption id="attachment_32056" align="alignnone" width="214"] Godfrey...

Nigeria’s data dilemma: Streaming dreams, soaring bills

 In living rooms across Nigeria, the satellite dish is fading into history....