Spotlight

LATEST NEWS

Airtel deploys 2,000 new sites in 2026 as MTN’s tower move reshapes competition

 Nigeria’s telecoms market is entering a new phase, where infrastructure strength,...

Why brand measurement must shift from vanity metrics to revenue outcomes

 Thirty-nine per cent of marketers say lead quality matters most to their business...

IMC

C&F Porter Novelli wins 2 awards at LaPRIGA 2018

C&F Porter Novelli, one of Nigeria’s leading public relations agencies has won...

BHM, Quadrant MSL, others shine at LaPRIGA Awards

Black House Media (BHM), Quadrant MSL and five other Public Relations agencies put...

Features

Alaba Fagun delivering outstanding stakeholder values and sustainable growth across diverse industries

Mrs. Alaba Fagun stands as a visionary leader and strategic transformation expert...

Microdramas: the 60-second revolution changing marketing forever

 Not long ago, advertising relied on 30-second TV spots that crammed an entire...

Culture is the new currency: why brands fail without it

 In today’s hyperconnected world, poor creativity or weak media strategy...