Spotlight

LATEST NEWS

Industry leaders commiserate with MARKETING EDGE Group over the passing of Founder and Publisher, John Ajayi

Former President of the National Institute of Marketing of Nigeria and Founder of...

Mr. John Olulope Ajayi: The visionary who taught us to be “Avant-Garde”

In the landscape of Nigeria’s marketing communications sector, Mr. John Olulope...

IMC

DDB Lagos' Amadi-Obi Redeployed to Head BBDO West Africa

After a long wait, the management of Casers Group has finally named Mr. Igbo Amadi-Obi...

How I became a Grand Jury judge for New York Advertising Festival – Steve Babaeko

Life is certainly beautiful for the CEO/Chief Creativity Officer X3M Ideas, Steve...


Features

Going live just got exclusive

Instagram just changed the rules of engagement, literally. In its latest update,...

Crisis is not a campaign: why purpose needs consistency

 When the world shakes, brands rush to post. A trending tragedy appears on...

Search or scroll? Where to place your Ad based on what you actually want

Where to advertise is more important than whether to advertise in the realm...