Spotlight

LATEST NEWS

Beyond broad audiences: How AI precision, cultural intelligence are redefining customer segmentation

Customer segmentation is no longer a background marketing exercise. Instead, it has...

WPP Media names Andrea Suarez to lead Latin America operations

WPP Media has moved decisively to strengthen its Latin America business by appointing...

IMC

Shobanjo urges OOH operators to look beyond Lagos, S/West

In the midst of the economic and regulatory challenges confronting the outdoor advertising...

Why Nigeria’s Rebranding campaigns Have failed -O’Tudor

The principal consultant of ADSTRAT Branding Management Consortium, Mr. Charles O’Tudor...


Features

The attention tax: are you spending your brand equity wisely?

In today’s hyper-connected world, attention is a limited resource, and companies...

Building credible brand image through awards

Award-winning is important in any sector, but for one as unique and essential...

Lost in translation: how ‘brand vocabulary’ is breaking measurement

Language is the foundation of marketing. It’s not just a tool for persuasion;...