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Women shaping stories, breaking ceilings: ‘Through Her Lens’ ignites creative conversations in Lagos with industry leaders

Lagos came alive as the inaugural edition of Through Her Lens, a pioneering initiative...

PR as Catalyst: Repositioning Nigeria’s Maritime sector from liability to strategic opportunity-Edward

Nigeria controls one of the most strategically positioned coastlines on the African...

IMC

DKK Nigeria wins 3 new accounts

Foremost Marketing and Communications Company in Nigeria with footprints in advertising,...

Media Perspectives releases 2018/19 Media Advertising Report

…NMAG published as an app Starcom Media Perspectives, one of Nigeria’s leading...

Features

Microdramas: the 60-second revolution changing marketing forever

 Not long ago, advertising relied on 30-second TV spots that crammed an entire...

Culture is the new currency: why brands fail without it

 In today’s hyperconnected world, poor creativity or weak media strategy...

Decoding digital consumers: the four layers of behaviour every marketer must master

The internet has changed the way people think, feel, and buy things. Once upon...