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A Life Etched in Dignity: MARKETING EDGE honors Pa Abolaji Ezekiel Oyeyipo Fadolapo

Some lives are not merely lived they are quietly inscribed upon the conscience of...

Nigerians spend ₦1.17 trillion on essentials despite economic hardship narrative

 Nigeria’s manufacturing sector generated ₦1.17 trillion in Value Added Tax...

IMC

OAAN CMS holds maiden AGM, declares surplus

The Out-of-Home Advertising Association of Nigeria (OAAN), in the year 2020 and under...

PR stakeholders urge Africans to champion African storytelling at NECCI 2022

Stakeholders in the public relations and media have stated that African story and...

Features

Nigeria’s data dilemma: Streaming dreams, soaring bills

 In living rooms across Nigeria, the satellite dish is fading into history....

The power of one: why unified customer identity is retail’s growth engine

The retail industry is no longer driven by the biggest shops or the flashiest...

Avant-garde or invisible: the choice every B2B challenger must make

B2B marketing has long had a reputation for being predictable, safe, and overly...